Alcohol Retail Visual Design Guide

Alcohol, Wine and Spirits 
 

Visual Display Solutions for Driving Alcohol Sales

Rising energy costs, driven by inflation, are having an impact on consumer wallets today. In order to stretch every dollar further, consumers are becoming more selective with their purchases. This trend has resulted in a positive uptick in purchasing behavior at liquor stores, which are continuously striving to enhance the customer experience. While the number of people buying alcohol online has declined from 40% to 35%, this shift presents a great opportunity for brick-and-mortar retailers as it leads to increased foot traffic and the chance to capture customer attention. 

As in-store shopping regains popularity, it is crucial for liquor stores to strategically plan their visual merchandising tactics. Furthermore, these changes also put pressure on brands to differentiate themselves from competitors as customers carefully consider their spending choices. To stand out and make the most of the sales opportunity, investing in high-quality hardware, signage, and graphics is essential.

The BEST way to drive engagement, awareness, purchase behavior, and brand recognition is through signage. With the right visual merchandising plan, messages will be stacked and staggered so they reach eye level, grab attention, and send a clear message to inspire customers to buy.

Store owners and brands are both responsible for driving visual display decisions. On Repsly.com, John Ellsassar, Sales Manager for Narragansett Brewing, outlined the "5 Spot Rule" for alcohol merchandising. According to his studies, store owners must maximize their signage in the following areas: Lit Signs, Window Banners, First Impact Area, Cooler, and Checkout Area.
Liquor Display Solutions 
We manufacture a wide range of display items that are ideal for wine and liquor stores, beer retailers, convenience stores, wine retailers, package stores, wine and spirits retailers, and other liquor retailers.

• Free Standing Signholders

We offers a variety of free-standing sign holders, such as the budget-friendly Simple Signholder. This product can reach a height of 6 feet and is specifically designed to hold sturdy printed graphics. Its adjustability allows for different sizes to be displayed, making it convenient for changing needs and promotions. Additionally, the lightweight design makes it easy to maneuver within a store, and switching out graphics is effortless for employees. For added convenience, these sign holders can also be stacked on top of suitable flat cases to create a layered display with both hardware and graphics.

It is possible to use dividers on our Freestanding Monster Sign Frames for larger displays. Whether it's a new summer ale or a limited edition distiller run of your locally distilled Whiskey, these stands are great for promoting your brand and can be used in an evergreen manner so you can rotate seasonal or promotional marketing messages.
Display Solutions for Liquor Stores
Metal Shelf-talkers

Liquor stores require shelf-talkers made of metal, which come in either top load or side load designs. Our Top Load Shelf Talkers are ideal for retailers who need to display several graphics, while the Side Load Shelf Talkers are commonly used when only one paper graphic needs to be held and a discreet hardware appearance is preferred. They can be utilized on straight shelves or end caps, with hassle-free installation and storage options. Looking for shelf talkers with special features like a custom angle or magnet? Simply contact us!

• Lollipop Stands

If you want an eye-catching and distinctive showcase, our Lollipop Stand is the perfect solution! With die cut or router cut graphics available in a variety of shapes, the possibilities are endless. Our stands come with a semi circle base, while your graphic can be customized to fit any shape - from round graphics to bottle-shaped designs and everything in between. Recent creations have included a Wine glass, Whiskey Bottle, Beach scene (inspired by Corona), or any other visual that aligns with your product to create a stronger connection with your customers.

• Pillow Case Horizon

Enhance your store layout with our Horizon Pillow Case Hanging hardware. Easily designate different sections for customers upon entering, such as wine, spirits, whiskey, vodka, or beer, through the use of hanging signage. Similar to our Free-Standing Monster frames, the Hanging Moster-Frames can be placed on the ceiling or wall to showcase promotions and messages. With our hardware, graphic changes are effortless. For even more options, check out our lightweight and convenient Perfect Hanging Hardware in various designs.

• Outdoor Hardware 

We manufactures a wide range of outdoor sign holders that are ideal for outdoor use. Outdoor signage is an effective tool for driving traffic. Liquor stores are wise to maximize outdoor signage to attract customers, share promotions, and boost brand awareness.

First, our Outdoor A Frames and Outdoor Sidewalk A Frames are durable, sturdy and weather resistant. Pair these with outdoor media and you have a perfect fit! These are great to place next to entryways to display specific promotions.

• Wine, Beer and Spirit Tasting Station

For those offering an in-store tasting experience, we have the ideal solution - our portable tasting stations, available in two styles: portable or premium. The Portable option is both high-quality and lightweight, making it perfect for on-site tastings. Set up takes less than 2 minutes and rigid graphics can easily be attached to the top and bottom. Our Premium option boasts attractive oval uprights, a wet-erase display for writing tasting notes and other information, as well as a drop-in frame for effortless graphic changes when promoting a new brand. Both options come with a convenient carry bag measuring only 24 inches long for easy transportation.

• Aisle Markers 

In liquor stores, aisle markers are an important design element that helps consumers find what they're looking for. Our Stellar Aisle Markers come in curved, straight, and double wing arms. Installing these aisle markers into existing shelving and hardware is easy, and changing the graphics is even easier.