view archives... June 2024May 2024January 2024December 2023November 2023October 2023September 2023August 2023June 2023May 2023April 2023March 2023February 2023January 2023October 2022September 2022August 2022July 2022June 2022May 2022April 2022March 2022February 2022January 2022December 2021November 2021October 2021September 2021August 2021July 2021June 2021May 2021April 2021March 2021February 2021January 2021December 2020November 2020October 2020September 2020August 2020July 2020June 2020May 2020April 2020March 2020February 2020January 2020November 2019September 2019July 2019June 2019May 2019April 2019March 2019February 2019January 2019December 2018November 2018October 2018September 2018August 2018June 2018March 2018February 2018January 2018November 2017October 2017September 2017August 2017July 2017June 2017May 2017April 2017March 2017February 2017January 2017October 2016September 2016August 2016June 2016May 2016April 2016March 2016January 2016December 2015November 2015October 2015September 2015August 2015June 2015April 2015March 2015February 2015January 2015December 2014November 2014October 2014September 2014August 2014June 2014May 2014April 2014March 2014February 2014January 2014November 2013October 2013September 2013July 2013May 2013April 2013March 2013July 2011September 2009June 2008January 2008

Origami™: The Ultimate In-Store Merchandising Solution

Return to Our Blog

The Importance of Retail Displays in Trade Marketing

When it comes to growing a brand through trade marketing, having effective in-store displays is critical.

Many merchandising solutions are suboptimal. Corrugated displays get quickly destroyed and therefore need near constant replacement. Welded metal racks are expensive to ship, require skid shipping, and have limit flexibility. They’re often made overseas which means long lead times and limited ability to adjust on the fly.

 

Origami™: The Ultimate In-Store Display Solution

Origami™ merchandising displays, a Patented In-Store Display Solution, are manufactured in the USA by Testrite Visual in Hackensack, New Jersey. This ship-flat steel merchandisers offers the durability of steel, deep brandability, they can be easily re-branded, and because they ship flat they cost a fraction to ship to stores of larger displays.

 

Customization and Brandability

Trade Marketing teams and Brand Managers are drawn to Origami™ because of it’s ability to stand out at retail. Origami™ displays are all customized, designed to fit a brand’s specific SKUs and can include marketing assets designed into the metal. Whether you require a unique color scheme, shelf configuration, mix of shelves and hooks, or something completely custom, Origami™ can be tailored to meet a wide range of needs. This flexibility ensures that the display not only aligns with your current marketing campaigns but can also be updated for future promotions, providing long-term value.

One of the great strengths of Origami™ is that it can be re-branded quickly and easily. Removable graphic decals allow you to cycle through promotional periods (e.g. Mothers Day, Easter) re-using one merchandising display throughout the year, or cycle through brands on your stand, using the same display for Beer one month and Cider the next, with branding to match. These are the best most flexible retail merchandising units available anywhere.

Designs are not limited to the “rectangle” into which many other displays are conformed. The unit’s sides, shelves, headers, color, and more can be customized more deeply than any other display on the market. Adding flair does NOT need to add expense, as these units are made all from one or a few pieces of steel. Details on these Made in USA steel merchandising display stand out.

 

Durability and Quality

Made from high-quality steel, Origami™ is built to last. Its robust construction means it can withstand the rigors of a range of retail environment, ensuring it can be used over months, quarters, and years. This durability means there’s no need to continue replacing stands resulting in lower long-term costs and less likelihood of stock outs.

 

Environmentally Friendly Merchandisers

One reason brands are drawn to Origami™ Merchandisers is its ship-flat design. This feature significantly reduces the space required for transportation, meaning you might fit 50 displays on a skid instead of 2-4. That means fewer trucks using gas traveling around the country. These stands are all in one designs as well, so there is no sourcing of wood or acrylic parts that need to them get adhered. These simple units do so much with just a sheet of steel that they can replace a cupboards worth of parts, eliminating the environment footprint of each.  Origami™ is the environmentally friendly merchandising display, providing a green option for businesses looking to minimize their carbon footprint. These displays are made using steel that averages ~60% recycled content, and the display is recyclable at the end of it’s life.

 

Ideal for Distribution Models

Origami™ ships flat, which means your drivers can keep a few strapped to the side of their truck without reducing space for merchandise. The compact design can also free up significant warehouse space, the cost of which continues to increase. These displays can enable new ways of working. Did your driver just get buy in from the store for more retail space? Grab an Origami™ out of the truck. Did they see a store is putting the merchandise from other brands into your display? Fold the stand back flat and bring it back into the truck, reclaiming your asset.

 

Cost-Efficiency and Value

Origami™ offers exceptional value by combining the benefits of a durable, high-quality display with the adaptability of a customizable solution, all in an efficiently manufactured design. Compared to other permanent displays, which often lack the ability to be rebranded or modified, Origami™ provides a versatile and cost-effective alternative in a semi-permanent format. Its long-lasting construction and reusability make it an economical choice for brands looking to maximize their budgets and sales impact.

 

Easy Setup

Origami™ is easy to setup. The ship-flat design makes assembly straightforward, saving time and labor costs. This convenience ensures that displays can be quickly deployed across various retail locations, ensuring a consistent and effective presence.

 

Conclusion

Origami™ by Testrite Visual exemplifies what an in-store display should be: durable, customizable, cost-efficient, and environmentally friendly. Its innovative design and high-quality construction make it an ideal choice for brands looking to enhance their retail marketing efforts. By choosing Origami™, businesses can ensure their products are showcased in the best possible light, driving sales and brand recognition.

For more information on how Origami™ can transform your retail space, reach out to Testrite Visual today to discuss your specific needs.