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Boost Sales and Impress Customers: The Importance of Visual Displays in Furniture & Mattress Retail

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Boost Sales and Impress Customers: The Importance of Visual Displays in Furniture & Mattress Retail

 

Do your furniture and mattress store to have a shopping experience that not only boosts sales but also leaves customers awestruck? Look no further! In today's fast-paced world, where everything is judged by its cover, the importance of visual displays in furniture and mattress retail cannot be underestimated. In this article, we delve into the secrets behind captivating and engaging visual displays that will not only boost your sales but also leave a lasting impression on your valued customers. It's time to transform your furniture showroom from ordinary to extraordinary!

 

Introduction to Visual Displays

When it comes to selling furniture and mattresses, first impressions are everything. Your store's visual displays play a critical role in lead acquisition, customer perception, brand loyalty and ultimately whether or not they make a purchase.

An effective furniture and mattress display must be well-designed and carefully planned to showcase your products in the best light possible. It should be inviting and welcoming, while also being easy to navigate. Most importantly, it should highlight your most popular items and help boost sales.  If you're looking to boost sales and impress customers, don't underestimate the importance of visual displays in furniture and mattress retail and mattress retail stores. 

 

Testrite Visual works with visual merchandisers and commercial designers everyday from all over the country. We have four generations of experience in the hardware and display industry and our sales and product experts have over 100 years of combined experience to help every customer find exactly what they need. 



The Best Visual Display Solutions Furniture & Mattress Retailers Need

Testrite Visual, a fourth generation, family owned business since 1919 with deep experience working with visual merchandisers in these industries. We have a full line of graphic display solutions with custom solutions available. 

Even though online shopping has become more popular in recent years, online mattress stores have captured only about 5% of business and 54% still opt to purchase furniture in-store. At Testrite, we introduce you to our most popular display products for furniture retailers, furniture stores, mattress retailers and mattress stores. 

 

Graphic Headboards 

When someone is shopping for a mattress, consumers want to understand the different brands, headboard solutions and mattress styles. While salespeople play a key role, many customers prefer to browse before speaking with a salesperson, and adequate staffing is not a given. Having critical information available on a graphic headboard display can help customers narrow down their options much faster, as well as upsell them to higher ticket and higher margin items. 

 

Classic Graphic Headboard

Our Classic Graphic Headboard is designed to rest behind mattresses and act as a graphic headboard. When ordering, specify the mattress size including 39” Full Graphic Headboard, 54” Full Graphic Headboard, 60” Queen graphic headboard, 72” California King graphic headboard and 76” King Graphic Headboard. The mattress graphic displays are made from 1” aluminum alloy tubing making them super lightweight and associates can set up the headboard in less than 5 minutes with no special tools required. These stands help promote the mattress and bedding features to customers with beautiful dye sublimated fabric graphics. They integrate with pillow case graphics, dye sublimated headboard graphics and pole pocket graphics, which makes graphic change outs fast and easy. 

 

Crest Graphic Headboard 

Like the Classic Graphic Headboard, the Crest Graphic Headboard sits behind the mattress and acts as a printed headboard. But, it has a unique design feature with a Curved Top Profile design, that helps add extra focus to the bed display. They’re designed to work with Pillowcase Graphics, also known as curved stretch fabric graphic headboards, and feature the same high quality, yet lightweight, aluminum alloy construction with a 1 ¼” diameter. When ordering, specify the width needed, options include 39” curved graphic headboard, 54” curved graphic headboard, 60” curved graphic headboard, 72” curved graphic headboard and 76” curved graphic headboard. Or we can make a custom graphic headboard to your exact specifications. 



 

Charisma SEG Air

Our Charisma SEG Air is a tool-free, inexpensive and lightweight SEG frame designed to be used as a mattress headboard solution where economy is paramount. With the Charisma SEG Air mattress headboards can range in size from 39” wide, 54” wide, 60” wide, 72” wide or 76” wide, and 48” high, 60” high, or 72” high. This remains one of our most popular, and affordable solutions. Our Charisma SEG Air is extremely Lightweight which means Less aluminum and lower cost while still offering fantastic strength.  It has a 2” deep frame and tool free construction in standard sizes with quick graphic change outs. 

 

Testrite also offers single-sided SEG lightboxes and double-sided SEG lightboxes which can be made free standing to use as a graphic headboard. Testrite is a US manufacturer of these fabric lightboxes and as such can make custom headboards for use in your application including custom shapes and adjustable stands. Our products are suitable for low cost, budget options and the most high-end brand solution.  

 

 

Electronic Price Tag Stands 

Gone are the days of manually changing price tags one by one. Today, many brands and businesses are updating their in-store price displays to electronic price tag stands. Testrite Visual's new line of Electronic Price Tag Stands is a game-changer in the world of visual merchandising and retail. With a sleek design, variety of colors and styles, and user-friendly interface, these stands are the perfect solution for retailers looking to enhance their display aesthetics while streamlining their pricing management. Testrite can make both free-standing and countertop based on your electronic price tag program, and we also have metal shelf talkers for printed product pricing and information displays.  

 

The availability of these electronic price tag stands means that retailers can now easily update prices with just a few clicks, eliminating the need for manual adjustments or printing paper tags which saves time and reduces errors. Take your retail business to new heights and stand out in an increasingly competitive market with electronic price tags. 

 

 

Countertop Displays 

Testrite has a wide range of countertop displays that are ideal for furniture stores and mattress stores.  Countertop displays are a great way to educate and inform customers but also to use for upselling features, benefits, accessories and promotions like financing, mattress toppers, pillow cases and other product specific accessories. 

Our most popular countertop display solutions include: 

  

 

We have extensive experience creating custom countertop stands for furniture stores and mattress retailers including bent wire graphic holders, AKA curly cues. 

Need a custom display to hang over your existing mattress headboards? We can do that! Reach out today. In addition to our wide range of graphic frames, Testrite specializes in custom brackets to add to our graphic frames, providing durable metal graphic toppers for headboards, shelves, and much more!

 


Free Standing Displays 

Free standing displays are one of the most common visual display tools. Populate your visual footprint with free-standing displays to infuse your space with messaging from the front door to the checkout counter.  

Popular free-standing visual displays for furniture retailers and mattress retailers include:

 

Poster Signholders 

Our poster signholders are extremely flexible which makes it easy to understand why they are so popular. They are available as a single/1-tier poster sign holder, a double / 2-tier poster signholder and, a triple / 3-tier poster signholder.  They are made even more versatile with base options which includes a weighted base or a tilt to roll wheel base. Making these displays even more functional is so easy with optional accessories like literature baskets, clip inserts, and wet erase inserts. With 2-tier and 3-tier you can mix and match graphics and inserts.  If you need a tilted sign holder, this is also a great option because it can be ordered with an optional Tilted Wheel base, or it comes standard with a 21-pound steel weighted base.  

 

Hercules SignHolders

When you need a portable free standing sign-holder look no further than the Hercules Roll Around ™ Signholder.  This extremely heavy duty portable signholder is available in 1-tier, 2-tier and 3-tier displays, which can be arranged for single or double sided graphics. They come standard 22” wide x 28” high when using individual graphics, or choose 22” wide x 84” high for a single, tall graphic.  

  

Convex Poster Signholders 

When you want to use multiple graphics but need a more modern look, our Convex poster signholder does the trick!  Instead of a flat poster sign holder, the Convex design has a more modern curved look.  For added convenience, order it in 1-tier, 2-tier, or 3-tier for double or single sided graphics.  The curved poster signholder works best with semi rigid graphics and rigid self supporting graphics.  

 

Lollipop Stands 

When you really want to stand out, and create graphics that truly match your brand, try our Lollipop stands which are designed to work with custom shape graphics.  Create graphics in the shape of furniture, appliances, and bedding and easily display them with these flexible display stands.  

 


 

Ceiling Hung Displays 

Ceiling hung visual display solutions can be used in a variety of ways. Use them at a furniture expo or trade show, upgrade your retail store and showroom, enhance a customer waiting room, or help identify product areas within a retail store. They can help grab attention, make graphics pop, and guide the customer journey to draw them deeper into the store and shopping experience.

Testrite has some of the best, and most versatile ceiling hung display solutions including: 

 

Halo Straight Rails

Our halo straight rails come in predesigned kits that work with the type of graphics being used in the display. Order them for styrene graphics or hemmed fabric graphics.  They are available standard in 24” wide halo rail, 36” wide halo rail, 48” wide halo rail, and 72” halo rail. We can also make custom halo rails as needed. 

 

Charisma SEG Inside Out Light Boxes ™  

The Charisma SEG Inside Out Lightboxes ™ are one of our more expensive display solutions but they are designed to make your graphics pop and wow your customers! They are extremely effective in furniture showrooms, retail stores, exhibitor space, trade shows and furniture expos. They really pop due to their size and the built in lightbox technology which works with SEG graphics. This display solution is designed to be a premier focal point in the showroom or exhibit space to help a brand and/or product really stand out.  

 

Perfex SkyFrames 

Our Perfex Sky Frames can be used as a four sided structure or a triangular structure.  They can be ordered in three standard sizes or ask us about custom solutions. Easily hang these from the ceiling with your rigid or semi-rigid graphics.  

 

At Testrite, we also have the Perfex Menu System ™, Signs Anywhere system, Circle Moons, and hanging pillow case panels. We also offer universal ceiling tracks which are available with 2, 4, 6 or 8 hangers, 24” track set, 48” track set, 72” track set, and 96” track set. The universal ceiling tracks are also available as a universal ceiling track, grid ceiling tracks, cross track with connector glide, or suspended rod kit.  

 

Wall Mount Displays & Window Displays  

In addition to countertop, free-standing and ceiling hung visual display solutions, we also have wall mount displays and display kits which turn ordinary walls into effective sales tools! Many of these products work on multiple surfaces including windows and doors, not just walls. 

Our wall mount SnapFrames, like our EasyOpen SnapFrame are our most popular, and affordable wall display hardware.  It is available in Curvilinear and Rectilinear profiles and in multiple standard sizes. Our website also enables users to enter a custom size, get an immediate price and place an order.

We also have many wall-mount display solutions that work with a variety of graphic and media types including:  

 

We also have stand off mounting poles which hold graphics off the wall, like our Wall Mount banner kits. 

Our hanging display solutions are also a great choice for window displays!   

 

Interactive Displays 

 

Retail stores continue to enhance the in-store shopping experience to make way for new technology. Furniture stores and mattress stores use visual and audio technology to share, sell and tell.  

One of the most popular product categories are our iPad Stands. These are available for standard and air models and for either USB-C cable or Lightning cable integration. Our iPad stands are designed to be paired with complementary graphics and display hardware, which can also help determine the right type of iPad stand to buy.  

 

They come in the following options: 

 

  • Free-standing iPad stands are available with a square base or a round base and with tamper proof screws that keeps your technology secure.  
  • Countertop iPad Stands can be used as wall mount iPad stands or with Flange bases as well. This allows you to easily secure the iPad to a counter, wall, or other base. With silver or black finish and 360° swivel rotation, displaying your iPad has never been easier or more secure. 
  • Hybrid iPad Stands: Our hybrid iPad Stands work with clamp, pole pocket, Perfex ™ and EasyOpen Snap Frame models. Simply select the type of display stand you are using and pair it with the desired graphics (purchased separately). Pole Pocket iPad stands work with hemmed banners up to 24” wide.  Clamp iPad stands work with rigid and semi-rigid graphics, single and double sided and are affixed to the 72” high aluminum pole. The Perfex Drop In and easy Open SnapFrames can be ordered as top load or easy open front load snap frames.  
  • Mercury Retractable iPad stands are designed to work with 24” wide Mercury retractable banners or 36” wide Mercury retractable banners. It has a metal back, upright and base with a high impact acrylic iPad cover, anti-theft hardware and tamper proof screws to ensure security. Use this tractable iPad stand with vinyl, fabric, laminated film and many other types of graphics and media. You can also upgrade this design with one-sided LED lighting with brackets and coated canvas graphics are available for purchase with the iPad stand.  

 

We have also created custom solutions for computers, TV Displays, cell phones and more! There is no limit to the type of visual display solutions Testrite can make for you! 

 

 

Custom Furniture Displays and Custom Mattress Displays 

At Testrite, we work on custom visual display solutions everyday. We have designers on staff to help with renderings and final designs. We can provide affordable and no-cost prototypes (depending on the design requirements) and we have low minimums compared to other manufacturers.  And since we are US made and manufactured our lead times are faster and our products tend to be more affordable when compared to importers.  

 

—> See more examples of our custom display solutions here and request a custom display quote here. 

 


What Types of Visual Displays Work Best for Furniture  Retailers and Mattress Retailers? 

Despite the explosion of online shopping and BOPIS (buy online and pick up in store) 2023 retailer survey results indicate that consumers still spend more time shopping for furniture in-store versus online. This makes it vitally important for furniture and mattress retail stores to make visual displays a priority. They are key to boosting sales and impressing customers. The right display can make all the difference in presenting a cohesive and appealing showroom that encourages customers to buy. 

 

But with so many different types of visual displays available, how do you know which ones will work best for your furniture and mattress retailer?

 

Here are some tips on choosing the right type of visual display for your furniture and mattress retail business:

 

1. Consider your store layout and flow.

The layout of your store will play a big role in determining what type of visual display works best. You'll want to consider the flow of traffic and how customers will move through the space when making your decision. For example, if you have a long and narrow store, using tall vertical displays can help break up the space and direct customer attention to specific areas.

 

2. Pick a style that fits your brand identity.

Your visual displays should reflect the overall style and aesthetic of your furniture and mattress retailer brand. If you sell contemporary furnishings, then opting for sleek and modern display fixtures will make more sense than choosing rustic or traditional ones. Conversely, if your store specializes in vintage or antique furniture, using distressed wood shelving or vintage-inspired signage can help create an inviting and cohesive look.

 

3. Think about what products you want to highlight.

When selecting visual displays for your furniture and mattress retailer, it's important to think about which products you want to showcase. With Testrite, It is even possible to use multiple display styles and sizes to create just the right look and maximize available display space.

 


Benefits of Visual Displays for Furniture and Mattress Retailers

Furniture and mattress retailers who use good visual displays can expect to see a boost in sales and an increase in customer satisfaction. By utilizing creative and eye-catching visual displays, furniture and mattress retailers can attract customers and encourage them to browse through merchandise. Additionally, well-designed visual displays can help furniture and mattress retailers communicate important information about their products, such as pricing, promotions, and product features.

 

Some of the benefits of using visual displays for furniture and mattress retailers include:

 

1. Increased Sales: Visual displays can help increase sales by drawing customers into the store and encouraging them to browse through merchandise.

 

2. Improved Customer Satisfaction: By providing customers with clear and concise information about products, furniture and mattress retailers can improve customer satisfaction levels. Additionally, creative visuals can add an element of fun and excitement to the shopping experience, leading to higher levels of customer satisfaction.

 

3. Enhanced Merchandising Efforts: furniture and mattress retailers who use visual displays can more effectively highlight certain merchandise, such as new arrivals or seasonal items. This allows for more strategic merchandising efforts that can lead to increased sales.

 

4. Greater Product Awareness: Utilizing visual displays can help create awareness for specific products or product lines that furniture and mattress retailers may want to promote. This is especially beneficial for new or lesser-known products that need extra exposure in order to generate interest among consumers.

 

Tips for Creating Effective Visual Merchandising Strategies

Now that you know where to find the best visual display tools for furniture and mattress retailers it is time to think about how to create and maximize the effectiveness of these tools. In order to create an effective visual merchandising strategy, there are a few key tips that you should keep in mind. 

 

First, make sure that your displays are well-organized and visually appealing. This means taking the time to plan out your displays ahead of time, and making sure that they are free of clutter.

 

Second, you need to ensure that your displays match the overall theme and aesthetic of your store. This will help create a cohesive look that will appeal to customers.

 

You need to make sure that your displays are regularly updated and changed. With Testrite Visual, graphics integration is at the heart of everything we do. Many of our products allow for easy and quick graphic change outs by associates on the ground, which save businesses time and money. 

 

Fresh graphics and fresh messaging will keep customers coming back to see what’s new and will help build brand loyalty as consumers come to trust your business for being on trend and on point with current products, promotions and inventory. 

 

By following these tips, you can create an effective visual merchandising strategy that will help boost sales and impress customers.

 

How to Create a Successful Visual Display in Your Store?

In order to create a successful visual display in your store, there are a few things you need to keep in mind. First, you want to make sure that your displays are cohesive and match the overall aesthetic of your store. This will help create a sense of cohesiveness for customers as they move throughout the space.

Next, you need to consider what type of products you will be featuring in your display. You want to make sure that the items you choose complement each other and work together to create a visually appealing display.

 

You need to think about how you will arrange the items in your display. You want to create a pleasing and balanced arrangement that will draw the eye of customers and encourage them to linger in front of your display.

 

Conclusion

The importance of visual displays in furniture and mattress retail cannot be understated. Visuals can help boost sales, draw in customers, and create an impressive atmosphere that will leave a lasting impression on the customer. By carefully curating their display spaces and utilizing clever techniques like color-coding, store owners can effectively communicate their brand’s message while creating an inviting shopping experience for their customers. With creative visual displays, it is possible to make a small furniture store look like a high-end boutique without breaking the bank!

 

Testrite is proud to be an American manufacturer with a proven track record of success supporting mattress retailers and furniture and mattress retailers. If you are a furniture and mattress retailer or designer, or work with a furniture and mattress retailer, we would be happy to address your display challenges. Get in touch to discuss your next project, receive a quote, or use our e-commerce enabled website at www.testrite.com.  

 



 
posted at: 2023-08-31 15:59:00, last updated: 2023-09-07 09:16:15