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Testrite Visual Rolls out SEG Frames with New Tool Free Assembly Design

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Testrite Visual Rolls out SEG Frames with New Tool Free Assembly Design  

 
Testrite Visual is a fourth-generation, family-owned business with 104 years of experience with Visual Merchandising, Communication and Presentation environments.   
 
As a customer-driven US manufacturer, we are consistently creating new and unique design solutions for our customers and looking for ways to innovate or improve existing products to better meet current needs and trends. 
 
In this blog post, we are going to dive into recent innovations with one of our most popular product lines - Charisma SEG Frames, recent upgrades to the entire line, and what you can expect - and look forward to - as a customer and partner. 

 

What is SEG 

SEG stands for silicone edge graphics.  These are high-resolution printed fabric graphics with a thin silicone strip sewn into the edge.  They can be printed with UV, dye sublimation, latex or solvent graphic printing. 
The silicone edge is inserted into the aluminum extruded frame providing a clean, versatile aesthetic. 


 
Our Charisma SEG frames have exploded in popularity since they were first introduced over fifteen years ago. Today,
they continue to be one of the most sought-after visual display solutions, especially for retail and trade shows.  Testrite Visual has over 25 SEG frame solutions available.
 
Fabric graphics have the power to transform retail spaces and Testrite Visual has tools that make it even easier to roll them out into any space.  

 

The Charisma SEG Line 

Our Charisma SEG frames have been in our wheelhouse for over fifteen years.  When SEG graphics were first introduced, we were one of the first to create aluminum extruded display hardware to fit.   
That is one of the advantages of being a family-owned, fourth-generation, US manufacturer - we are nimble and quick. We have over 100 years of experience, existing tooling, and know-how, to create new products in hours or days!
 
Over the last fifteen years, we have introduced 28 different SEG frame options from the slim SEG frame, mini SEG Frame, single sided SEG frame, double sided SEG frame and hanging SEG frame.   
 
When ordering SEG frames online, customers can easily select the size, color, graphics, and accessories they need, or submit a custom request. We offer low minimums for custom solutions and quick quotes to keep your project moving forward.
Customers can buy custom size SEG frames instantly online, including instant quoting of graphics.
 
Pain Points in Visual Display: As our SEG frame line grew, so did relationships with visual merchandisers, designers and print partners around the country.  These relationships help us keep a pulse on the industry and our existing selection of SEG frames packs a lot of punch,
with hanging SEG frames, wall mount SEG Frames, free-standing SEG frames, and SEG/LED frames, in many sizes and design options.  Our Backlit Fabric frames are especially popular, featuring Edge Lit SEG lightboxes. We continue to keep our eyes and ears open for pain points and remain a custom manufacturer who can quickly respond to these pain points.  
 
We have designed custom solutions to better meet the store, set up, installation and design needs of our customers.  More often, we design custom hardware to address a specific pain point due to an existing solution that needs to be replaced.   
 
There were big recurring pain points that kept coming up in conversations, design meetings, and sales calls. They included:


 

• SEG Frames were complicated taking time to set up on-site 
• Retailers were spending a lot of money for expensive installation teams on site  
• Brands weren’t able to fully utilize existing store associates to assist with roll outs and updates 

 
It was these pain points that brought us back to the drawing board for our SEG frames.  How could we reduce installation costs?
How could we make it easier for associates on the ground to set up the hardware to save time and money and better utilize existing staff?  
 
We addressed all these questions, and pain points, and re-engineered our SEG frames in the process!  

 

Tool-Free Assembly Is Here 

As we set out to address the pain points of visual merchandisers and designers, we developed a solution that would resolve them all - the Charisma Tool Free SEG frame!  
 
Our SEG tool-free frame offers:

• Lightning quick set up, less than 60 seconds for small non-lit frames
• No tools or hardware required for the frame (base may require screws)
• No reliance on plastic parts
• Tool free with 100% metal construction 
• Satin Silver or custom powder coated finishes available 
• Multiple standard sizes and custom sizes available instantly online
• LIT SEG and Non LIT SEG options
• Easy SEG graphics installation and change out 

 
We have already been using our new tool-free assembly SEG hardware in the field with select clients and getting rave reviews:    
 
“The one thing that really stood out to me was Testrite's ability to actually listen to some of the assembly challenges that myself, our designers and the stores were encountering. 
Not only did you listen, but you acted on it and came up with the amazing tool free design in a matter of days, not months or years!”
 
Visual Merchandiser for a National Retailer
 
The next generation of Charisma has truly arrived. 

 

How It Works 

In the past our SEG frames came with aluminum and steel brackets that secured with screws for quick assembly on-site.  While assembly was straightforward for many, for overburdened store associates, this wasn’t ideal.
Many retailers spend thousands of dollars for expert installation teams on site, and even though assembly was easy for these experts, it still took time. 
 
With the new SEG frame and tool-free assembly, there is no hardware to misplace, no special tools. No need to line up a screw with a hole. Every unit now has a our built-in Hook and Snap™  tool free Charisma closure.
This design is going to revolutionize visual merchandising making it easier for brands to utilize on-the-ground associates, save time and money, and invest in hardware that is functional, durable and long-lasting. 

 

Featured Products 

 The new tool-free assembly SEG frames will apply to the following product categories: 


 

• Charisma SEG Light Boxes
  • Single-Sided SEG LED frames 
  • Double Sided SEG LED frames
  • Slim Profile SEG Frames
• Charisma SEG Fabric Frames
  • Charisma SEG Single Sided
  • Charisma SEG Double Sided
  • Mini SEG frames
• Charisma SEG Stands
  • SEG Incline Stands
  • Charisma SEG Air 
  • SEG Sell & Tell Stands

 
This built-in Hook and Snap™ tool free Charisma closure may not be able with all charisma models due to the unique construction requirements of the products like those in the Charisma Structures line and some in the Charisma SEG stands line,
these products will continue to use its existing assembly design. Tool-free assembly will not be available.  This includes the SEG Insight Out Light Boxes ™ and Charisma SEG 3D ™,  

 

SEG Frame Options 

The Charisma SEG line of products is available in over 25 different styles/SKU’s.  Within each of these styles are multiple standard sizes, standard finishes and mounting options. 
 
The new tool free SEG frames are also available as:

• Tool free single sided seg frame
• Tool free double sided seg frame
• Tool free hanging seg frame
• Tool free floor mount seg frame
• Tool free LIT seg frames
• Tool free non LIT seg frames
• Tool free Lit fabric frames
• Tool free stretch fabric lightboxes
• Tool free LED SEG Frames

 
Along with various standard sizes, we also offer custom brackets for single sided frames and silicone strips for the SEG graphics.  Some styles, like the Charisma SEG Air, Expo Stands provide tool-free assembly and convenient portability! 
We also ship all frames unassembled for cost-efficient transportation.
 
When you are exploring SEG Frames for your next project, download a copy of our catalog and talk to one of our experienced product experts to get the information, pricing, and samples you need to specify and order the right products.   

 

Why Testrite Visual 

Testrite Visual has been creating visual display solutions for visual merchandising, visual communication and visual presentation environments for 104 years.  We are proud to be a US manufacturer with a “green” supply chain. 
Our talented team of visual display experts works with each client from inception to completion delivering best-in-class service for projects of all sizes, all around the country working with printers, visual merchandisers and designers.  
 
Testrite Visual is an elite US manufacturer of visual display solutions and recognizes the importance of integrating graphics into Visual Merchandising, Communication and Presentation environments with graphics that grab attention and convey messages in a tasteful and effective manner.  Testrite has earned an extraordinary reputation for quality and reliability, durability, clean design, and providing value as a US manufacturer.  Customers leverage 100-plus years of experience, know-how, and existing tooling and Testrite routinely provides customizable solutions quickly and cost-efficiently. With a team of design, visual merchandising experts, and engineers, customers have the expertise they need from project inception to production and roll out with full logistic support.   To learn more about Testrite contact us today.