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The Benefits of Pallet Stands and Pallet Signholders for Retail Stores

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One segment of the retail market that has grown significantly in the last decade is big box stores like Wal-Mart, Target, Costco, and Sam's Club, which has created a new retail environment designed around a "bulk shopping" experience. Supermarkets have also embraced this format, including for produce and seasonal merchandise. With this new shopping experience comes new visual display requirements including the need to incorporate merchandising pallets into the visual merchandising plan. In this blog post, we will discuss the many ways to incorporate pallets into the visual merchandising plan, the benefits of using pallet stands and accessories in retail stores and the types of pallet stands, pallet signholders and pallet accessories that are available.

The Growth of Big Box Stores

Bulk retail consumer shopping has been consistently on the rise over the last twenty years - 26.6% to be exact, according to Food Institute, even during a pandemic. And retail stores like Home Depot, Sams Club, Wal-Mart and Costco have created a visual merchandising experience that accommodates the bulk shopper.

One of the tools that these big box retailers use is retail pallet sign stands, a simple way for stores to display bulk items while reducing handling time for associates. Unfortunately, studies show that About 60% of promotional displays, like retail pallet stands, aren’t executed properly, but when they are, the right retail displays can bring a 193% sales lift.

"As the demand for buk shopping continues to increase and retailers look for ways to optimize the in-store shopping experience, the need for smart, functional, and versatile visual display solutions is vital," says Testrite Visual President, Jeffrey Rubin, "We believe our pallet stands, signholders and accessories are going to provide retail visual merchandising designers with a versatile, simple and effective tool that seamlessly integrates with how retailers sell today."

Visual Merchandising With Pallets

In today’s busy retail environment, businesses are looking for ways to streamline the process of getting products off a delivery truck, onto the sales floor, and into the hands of paying customers. Many products arrive in bulk on pallets. In recent years, it has become increasingly popular to utilize the existing pallets on the sales floor to reduce the processing time, especially in retail settings and "big box stores".

Stores have also invested in ballet shaped merchandising displays, whether for produce, drinks, or showcasing larger merchandise (e.g. coolers and grills).

While wood pallets are not very aesthetically pleasing, with the right visual display products, retailers can make their pallet displays pop with graphics, hardware, and accessories that engage the customers, maintain a clean and safe shopping environment, and help drive more sales.

One of the best ways to make your pallets appropriate for the retail environment is with affordable pallet stands, pallet signholders, and pallet accessories that will streamline the handling of new palleted merchandise in stores. Now businesses can create a professional visual display with the existing pallet storage units that the product will arrive in when it is delivered to the final destination.

Visual Display Products for Pallets

When using pallets in your visual display plan it helps to use the right products and accessories.

Fixed Pallet Display Solutions

Fixed pallet stands and fixed pallet sign holders are perfect for static installations where a stationary height will suffice. This type of economical pallet stand offers a quick and easy way to display products to make sure they are seen by customers.

Because pallet stands are lightweight, it is important to have a heavy shovel base that will easily slide under the pallets. Fixed pallet stands are economical and easy to set up and take down when not in use.

Adjustable Pallet Stands

Adjustable pallet stands and adjustable pallet signholders use square telescopic tubing so the visual display unit can be easily adjusted to different heights. Telescopic pallet signholders are ideal for retailers as they allow for maximum flexibility in terms of height and positioning.

Telescopic pallet signholders are also great for creating visual merchandising displays in tight spaces where other display solutions may not fit. With their adjustable height and width, these signholders provide a cost-effective way to increase sales, enhance customer experience, and provide better visual merchandising solutions for retailers.

The adjustable features make it easier to adapt the steel pallet stands and accessories to the specific needs of each individual store, allowing for unique product placements that can draw attention to any item. Furthermore, the use of telescopic tubing adds another layer of convenience since it allows you to adjust the height quickly and easily. Adjustable pallet signholders with graphics allow the retailer to create dynamic and eye-catching visual displays which can entice potential customers into the store. In conclusion, the use of pallet stands and pallet signholders is an excellent way for stores to add value and convenience to their retail displays.

Pallet Stand Accessories

Do you want to sell reusable bags from your pallet signholder? Or to add brochures, sales flyers, credit card application offers, or other sales tools next to your pallets? Pallet stand accessories help you maximize your visual display hardware!

One of our new, unique Pallet stand accessories is an attachment to add an arm to hold reusable shopping bags. These can be added to Testrite’s Pallet Signholders, or customized to fit existing pallet signholders made by other manufacturers.

Accessories might also include literature display solutions so you can include pamphlets, trifolds, brochures or rack cards with your pallet. Now your pallet stand becomes an information center to assist with lead generation and as an valuable sales tool. With Testrite Visual we offer both a catalog holder, and 4" x 1 ½" acrylic snap on pamphlet holder. If you need to integrate any other accessories just ask, custom is our speciality!

At Testrite Visual, we can combine accessories to truly customize your pallet stand for any application!

Benefits of Pallet Stands and Sign Holders

Pallet signholders are an invaluable tool for big box stores, grocery stores, and retail stores alike.

Increased Sales

Using retail pallet stands and accessories as a visual merchandising tool is proven to increase sales in retail stores. With telescopic pallet signholders, retailers can maximize the visibility of their products to ensure that all items are clearly visible to the customer. These pallet signholders, able to go up to 79" High, can be positioned above large and bulky merchandise to ensure visibility. The telescopic tubing of these adjustable pallet stands also helps to maximize floor space and improve customer communication by making it easier to locate products so customers to find what they are looking for. By utilizing pallet stands and accessories, retailers can create a visual display that entices customers to purchase, leading to increased sales.

Improve Visual Merchandising

Telescopic tubing allows the retailer to adjust the height of the pallet stand and customize the size of their retail display, Additionally, adjustable pallet stands offer retailers the flexibility to move and reposition their displays as needed, giving them a competitive edge over other stores.

Telescopic pallet signholders allow for visual merchandising and retail display without the need for bulky tertiary hardware or extra shelving. Pallet stands also increase safety by reducing the need for product handling, allowing locations to work with existing pallets and get product onto the floor faster. This streamlined approach helps to create a more efficient and organized retail experience.

Enhance In-Store Customer Experience

Online and ecommerce shopping accounted for about 14% of sales in 2022 so creating a in-store customer experience remains important to retailers. Our metal pallet signholders and pallet stand accessories are perfect for displaying product information, promotional materials, sales flyers and more to customers as they visit a retail store. Easily integrate graphics using our J hooks or Framettes ™ and swap out graphics as needed for sales, specials or product changes.

Use single arm pallet stands or double arm pallet stands and supply reusable shopping bags to shoppers as they shop. This is a convenience to shoppers and could contribute to new revenue streams. Pallet stands work with vertical or horizontal installation and are available in various sizes and heights, allowing you to customize your display according to the space and layout of your store. With pallet stands visual merchandisers can create a clean aesthetic that will appeal to in store shoppers and deliver valuable information that support their shopping experience.

Ease of Use for Associates

Our products are designed with convenience in mind. Associates can easily set up these pallet stands in just a few minutes, with just a few simple tools. Order your pallet stand with our 11 x 14" Framette™ accessory so as products change from day to day, or week to week, it is so easy to swap out graphics. When not in use, units disassemble very quickly and easy with compact storage.

Durability

The most durable pallet stands are going to be made from 100% metal construction with a heavy steel base that easily slides under the pallet. Plastic pallet stands and plastic pallet signholders may be more affordable early on but they can discolor, and break easily, Testrite’s pallet stand solutions are made from 100% all metal construction with a heavy 4x14" square space or shovel base - depending on the model - that easily attaches to the hardware. These units are durable, yet still lightweight and easy to set up and take apart.

Pallet Stand Solutions from Testrite Visual

At Testrite Visual we have ten unique pallet stand products to meet all your visual merchandising needs:

1. Stellar Pallet Signholders

Single sided pallet signholders work when you need to display graphics on just one side of the pallet and are made with our Stellar Pallet Stands, you can specify when ordering what style you would like.

2. Stellar Double Sided Pallet Stands

Our double sided pallet sign holders work when you want to display graphics or hardware on both sides of a pallet and/or on top of the pallet. This unit is 78" high and 41" wide between the locks. It has open J Hooks 18" on center to easily hang graphics. It uses ½" and ?" square tubing. Both sides have a strong, square steel base that slides under the pallet.

U Channel Pallet Stands

U-Channel pallet stands have a .225" ID U Channel that is 8" long and uses two set screws to hold rigid graphics in place. This makes it so easy to swap out graphics and use the hardware again and again. Considering adding an acrylic pamphlet holder to this unit to hold rack cards, pamphlets, brochures or other sales materials.

3. Incline Pallet Stands

Incline pallet stands have an 8 ½" x 11" vertical back that allows for the easy slide-in installation of graphics into a steel black holder, satin silver holder or clea acrylic holder. An optional acrylic snap on pamphlet holder is also available.

4. Info Station Pallet Stands

Info Station Pallet stands are great retail showrooms and have even been used in hotel lobbies and restaurants. They feature an 11 ½" high by 20" wide tray where catalogs, brochures or other sales material can be placed. It is also available with an angled 3-ring binder with pencil edge. Easily add an acrylic snap-on pamphlet unit to further customized your hardware.

5. Wire Pallet Signholders

Our wire pallet signholders are made from all metal construction in a black powder-coated finish. These units have a 3/8" steel rod that pairs with 18" on center J hooks to hold graphics in place. The units are durable and sturdy thanks to the 4" x 14" shovel-weighted base. These wire pallet sign holders have a fixed height of 60" high.

6. Telescopic Pallet Sign Holders

Our telescopic pallet sign holders have an 8-1/2" x 11" aluminum that will hold media up to 3/16" thick. It has a simple satin silver finish and can be used for horizontal or vertical orientation

Telescopic tubing allies for adjustability up to 50" high and the 4" x 14" shovel base keep it in place.

7. Single Arm Pallet Stands

Single arm pallet stands allow you to display one graphic or one type of accessory like reusable shopping bags on one side of the pallet stand or pallet sign holder.

8. Double Arm Pallet Stands

Double arm pallet stands display two graphics in one unit! Made from sturdy all metal construction, with a 4" x 14" square heavy steel base. The unit is made from high quality tetlescopic tubing that adjusts to 78: high. The top arms feature J hooks 8" on center and come with Framettes ™ for easy graphics integration. Framettes are available single sided or double sided and work with paper, styrene or other similar graphics. Ask about customizations for this unit such as accessory arms or literature holders.

Custom Pallet Stand Solutions

Testrite Visual has many standard styles of affordable pallet stands and we realize that sometimes brands need something a little more custom. Luckily, custom solutions are our specialty!

As a US manufacturer, we can help businesses design a custom pallet stand or pallet signholder quickly. We provide quick quotes, affordable pricing, low minimums, and the fastest lead times. We can produce custom pallet stands in weeks, not months, and since it is all made in the USA, shipping timelines are faster and we specialize in nationwide rollouts.

Whether you need a custom height pallet stand, need to adjust the hardware for your graphics, want to customize the accessories, or need a custom color pallet stand, we can help! Submit a custom request form today.

Easy Online Ordering

With Testrite Visual we have made it so easy to browse, shop, configure, and price out your pallet stands and pallet sign holders right online.

For pallet stands, select whether you want single or double-sided, square or shovel base, single or double arm, with Framette ™ or J Hooks for easy graphics integrations. This unit is also available with an optional bag holder arm.

For pallet sign holders select the height of the unit you need, with four standard sizes available. Each pallet signholder comes with a shovel base standard. If you want to customize this unit fill out a custom request form, we will reply within one business day.

These affordable pallet stands start at $70-80 each, depending on the style and configuration. We offer volume discounts and can assist with local or nationwide rollsouts will full sales, service, and logistical support. We also offer drop shipping capabilities to printers and print partners.