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Testrite Visual Literature Stands

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Walk into any restaurant, sales environment or Employee Human Resource office and there is one thing you will always see - brochure, catalogs, flyers, and more. Printed collateral comes in many forms, whether it’s sales flyers at the local big-box-store, the quarterly design catalog for a furniture store, menus for takeout customers, or package inserts for BOPIS and Curbside pick up transactions.  
 
Businesses and brands are motivated to find ways to stay top of mind whether you shop in their stores or visit the locations of their partners.
 
Some studies predict print materials, like catalogs, brochures, and even direct mail, are making a big comeback over the next 12-18 months.  One of the reasons for this is that people are looking for ways to disengage from the constant need to be on their screens. Technology burnout is not a surprise given the events of the last two years with an increase in remote work and remote learning. Printed materials also help people better visualize a product than a digital rendering alone, be it a piece of furniture or apparel. There is a texture to a well printed catalog that’s enticing, and every choice from the type of binding to the quality of the paper conveys meaning to your customers.
 
In this blog post we are going to review the wide range of US Made Literature Stands manufactured by Testrite Visual, talk about the importance of literature stands in the visual merchandising design, and important considerations when sourcing.
 
Ready to dive into, or start designing a literature stand product, browse all the products at https://www.testrite.com/misc/products/index.php/?source=literature-stands/literature-stands/literature-stands/ 

Testrite Visual Literature Stands

With 103 years of design and manufacturing experience, working with nearly every sector of the market from small businesses to nationwide brands, Testrite Visual is uniquely positioned to understand, manufacture, and deliver custom literature holders, whether it’s a custom flyer stand, a custom floor standing brochure holder, or a custom countertop literature display.  
 
Testrite Visual is a designer, a manufacturer, and an innovator of visual display solutions.  More than that, we are also consumers.  We engage with the same brands we work with everyday.  We shop at their stores, studying the choices they make and how we can help them accomplish their core mission. We eat at their restaurants, and we look for their catalogs as we shop, visit, and explore.  It is from this experience as both user and hardware experts that we have crafted a line of literature stands that meet a variety of needs.   

 

Evo Literature Stands 

The Evo Literature Stand is our newest modern Literature Stand for catalogs and brochures.  The Evo Literature Stands provide multi-tier angled shelving that is stylish and offers an unobstructed view of magazines, brochures and any type of periodical that needs to be on display.   The wide width allows businesses to display two or three catalogs side by side depending on the size.  This Literature stand can be made as a Floor Standing or Wall Mount, and is a very attractive catalog stand.  
 
This style literature stand was designed with consumer facing businesses in mind whether you represent a furniture store, car dealership, or need a literature stand for your supermarkets.  Businesses can benefit from having catalogs and brochures on hand that are easily seen by potential buyers when they enter the business.  This makes it easy for customers to browse products and have the information they need right at their fingertips.  If they are not ready to buy right away, these catalogs travel home with potential buyers and keep the business top of mind.
 
The Evo Literature Stands also offer great flexibility. The open shelf design means you can continue to use these stands even if you change the shape or size of your printed collateral, or if you host printed materials from multiple brands that use different formats for their literature. This all metal literature holder is built to last and Made in the USA. Custom literature stand sizes and colors are available in quantity 25+.

 

Communication Centers

Communication Centers are Testrite’s name for stands that are full height literature stands. These amazing literature stands are perfect for applications where you want to display a large volume of catalogs or brochures on a literature stand.
 
Imagine walking into a Human Resource Office and seeing all the employee handbooks, benefits catalogs, and employee pamphlets all in one place.  Imagine visiting your son or daughters school or classroom and experiencing the ease and organization of a communication center for important paperwork, documents and communication for your child. Also ideal for travel destinations, rest stops, and state offices.
 
Testrite’s Communication Centers are designed with an open rectangular aluminum basse, and electrically welded, which means stability and durability. At the same time, they are made from lightweight aluminum construction so they are easy to move around.  When not in use, easily disassemble and store.    
 
Our standard Communication Centers can hold 40 pamphlets (also known as trifold brochure holders, tri-fold brochure holder, or 4” W brochure holders) or 16 catalogs. The stands offer use of both the front and backside for displaying a ton of literature.   They are available in standard black or silver.  If you need something custom, just ask!  As with many of our products, graphics integration is always available.   

Information Centers

Often times, we find customers want to pair an informational poster stand, most often 22” W x 28” H poster stand (22x28), with brochures, catalogs, or other printed literature. This is where the Testrite Information Centers shine. These pair our Poster Signholders for graphics up to3/16” or ¼” thick with plastic or metal literature holders.  Information Centers are a great solution for a hospital entryway, pharmacy, airport or next to a self-serve kiosk.   
 
Testrite Visual’s Information Centers are built with quality and aesthetics in mind.  Customers appreciate the sturdy all metal stands that are also easy to set up and take down, swap our graphics, and customize.  These information stations integrate with crystal clear plastic compartments that keep the attention on your literature not your hardware.  
 
Customers can choose from black or silver and multiple base options.  These poster display floor stands can be designed to display graphics and literature holders on one or both sides.   Graphics easily drop in from the top with a 3/16” or ¼” slot.  This also makes it super easy to swap out graphics to change messaging, catalogs, and other visual designs as needed so you can use the hardware again and again. 
 
Another way to customize this literature stand is with the pamphlet and catalog holders.  Easily attach the units to the SignHolders by clipping into the crossbar.  Trifold Pamphlet holders are 4” wide x 1 ½” deep and 6” high (also known as brochure holders).  Catalog holders are 9” wide, 1 ½” deep and 10” high.

Economy Poster Signholders 

Economy Poster Signholders have been one of our most popular and affordable go-to products for visual display for decades.  They are affordable and easy to assemble.  We also designed the hardware so you can top load graphics - the most popular size is 22”x28”.  They are made with study, but lightweight aluminum construction, standard rectangular steel base and available in silver or black finish.  
 
We’ve added this popular product to the Literature Stand family of products.  Now, you can add on the literature basket, clear lenses, and clip sets for additional graphics integrations.  
 
Economy PosterSignholders are a great solution for grocery stores, big-box-stores, and other retail businesses with sales flyers and encourage customers to grab one while they walk by.  

SignPost Literature Stands™  

Like our Economy PostSignholders our SignPost hardware solutions have been popular for decades.  Standard kits include Frame Stands, Banner Stands, Clamp Stands, Double Post and with optional Elements like clamps, angle backs, bases, customer arms, graphic rods, graphic clips and display builder attachments.
 
One of the most popular options is adding SignPost literature accessories to SignPost kids, to easily integrate brochures and pamphlets.  These literature stands are all metal construction, lightweight, with a modular design that makes it easy to add graphic frames  or literature holders to the slotted aluminum upright. This post system is popular for financial institutions, universities, and others looking for a long term visual display solution.
 
Our standard models provide plenty of design options.  Choose single sided or double sided and display 3 or 4 rows of catalogs or pamphlets. This hardware comes in standard silver or black finish.  When ordering, choose from a pamphlet or catalog design. 
 
This type of Literature Stand is perfect when you need a metal floor standing catalog or literature holder with easy graphics integration. 

 

Brochure Holders 

Looking to make your graphics hardware even more functional and have even more impact in your visual merchandising design, add a Testrite Brochure Holder attachment.  
 
Testrite brochure holders attach to many stands and uprights, some standard, some custom.  These handy accessory attachments are available in wire or clear acrylic so you can choose the look that works best for your design.  These brochure holders come in two standard sizes, one for the standard 9” wide catalogs and another for 4” wide pamphlets or trifolds.  As with all Testrite products, if you need a custom size or design, our product specialists are standing by to help you develop your concepts and bring it to life. 

Catalog Stands 

Testrite Catalog Stands are a great addition to business environments that rely on visual catalogs to serve their customers like car dealership service department, bakeries, restaurants, cafe’s, trade shows, and retail showrooms like furniture and appliance stores. 
 
Our catalog stands are made from all metal construction which makes them durable and stable.    They can be ordered with a round or oval base.  Need something for a countertop or desktop instead of free standing, just ask. 
 
Because we design everything with functionality in mind, an angled 3-ring binder spine is built into the hardware to make it easy to integrate your catalogs and even easier for your clients to explore.  But, if you need a 2-ring binder, no binder, or another type of customized, just ask.  Custom is our specialty and we do it quicker than anyone with low minimums of 25+. 
 
Testrite Catalog Stands also have one more benefit, we offer an optional 4” x 1 ½” Acrylic Snap on Pamphlet holder that you can easily attach to the upright.  This is a great sales tool so that potential customer can grab menus, flyers, rack cards, or other business information after they flip through the catalog.  

 

Planning for Literature in Visual Merchandising Design 

Whether it is a flier at the entrance to your local grocery store, a restaurant menu, or a brochure at your favorite apparel store, printed materials are a big part of the visual merchandising plan.  
 
As soon as you walk into a space, designers have planned the ideal experience for their consumer.  The signage, traffic flow, lighting, and hardware more has been created to grab your attention and direct your experience.  
 
Literature Holders are part of this visual merchandising plan.  Designers use them at the front entrance, to integrate with kiosks and customer service desks, at checkout registers and end caps.   
 
Testrite Visual works closely with visual merchandisers to make sure they have the right visual display hardware.  As a US manufacturer, our customers trust our reliability, consistency, competitive pricing, quick lead times, and hands-on process to see a new project from start to finish especially for nationwide roll outs across multiple stores and locations.   

 

Overcoming Obstacles

One problem with having printed literature on hand is space, storage, and organization.  
The best way for brands and businesses to display their print materials in a clean, organized manner is with Literature Stands. 
 
To save space, Literature Stands can be easily taken down and stored when not in use or just swap out the graphics and print materials and use the same hardware again and again.  This is a great cost savings. 
 
Literature stands can be manufactured in a variety of sizes and designed for a variety of installation methods including Table Top, Free Standing, or Wall Mount so they work with the space instead of taking up unnecessary space.   
 
Literature stands can be designed in multiple sizes to accommodate rack cards, flyers, catalogs, brochures, or trifolds.  Just tell us what kind of printed material you want to display and we’ll show you or create for you a literature stand hardware solution.   

 

Choosing the Right Vendor

When considering a vendor for Literature Stands there are several questions to consider. 
 
First, does the hardware offer visual appeal?  Does the hardware fit the design of the space, and the brand?  Your Literature Holders are an extension of your brand and should be designed as such.   This means that hardware should be available in the colors, styles, sizes, and configurations you need. 
 
Second, does the hardware offers seamless graphics integration?  Our customers increasingly recognize the importance of integrating graphics into their retail environments. Graphics grab attention, set the tone, and convey critical messages. With hanging, standing and wall mounted solutions, our dedicated staff of inside sales people and designers are ready to work closely with you to ensure your project is a success. That is why graphics integration is at the heart of everything we do at Testrite.  We can take any piece of hardware - standard or custom - and ensure that any size or style graphic you want to use will work.  We’ve designed countless customs solutions in our 103 year history.     
 
Third, how easy is it to customize your literature stand? Does the manufacturer you are working with offer customization?  Testrite  Visual offers customization in multiple ways including, but not limited to:
·         Base styles
·         Upright style, size, and material
·         Standard colors or PMS color matching
·         Logo imprinting
·         Bracket integration 
·         Graphics integration 
·         Installation method (floor, wall, ceiling, table mount) 
·         And more!
 
Testrite Visual has helps hundreds of clients each year create custom hardware solutions.  Our in-house design and CAD specialists help bring your idea to life.  We can create a prototype in days, not weeks, and we have low minimums so you can really perfect your design before you go to large scale manufacturing.  
 
Fourth, what is the lead time for your literature stand? Most visual display products are made outside the United States which means longer lead times, especially for custom orders, and this lead time is compounded by transit and port delays. Testrite Visual is US made which means quicker response time, quicker lead times, and no shipping delays due to long international transit times and port delays.    This also offers more flexibility for custom solutions since many international manufacturers have high minimums and are really not equipped to create custom solutions efficiency since everything is designed around efficiency and mass production. 
 
The fifth and  final question to ask is about service.  At Testrite Visual, we service every customer personally from their first phone call or sales meeting to even after the product has been delivered and is being installed.   Our services includes the ability to help with design concepts, prototypes, and offer low minimums - especially if you are in the design phase.  Our team consists of visual merchandising and visual display products experts who can answer all your questions and get you fast quotes.  We also have in-house logistics and shipping support including automatic emailing of Order Confirmations, Invoice Copies and Tracking Information for both UPS and FedEx emailed to your designated address.  Order tracking can be done whether we’re using your UPS or FedEx accounts, or ours.

 

Get Started 

It is easy to start working with Testrite Visual for your Literature Display needs.  Visit the website at www.testrite.com  or give us a call at 888-873-2735 to start exploring, designing or ordering today.