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Wine and Liquor Displays to Enhance Your Professional Tasting Experiences

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Wine and Liquor Displays to Enhance Your Professional Tasting Experiences 

Testrite Visual is pleased to announce its new line of customizable hardware for tastings in the liquor industry, wine tastings, and more. 

Tastings are key to introduce customers to new Wines as well as liquor brands. To help these brands and businesses, we’ve created a line of top-shelf wine tasting hardware. Designed with convenience and quality in mind, these wine and liquor tasting displays make it easy to take your brand on the road and offer traveling wine and liquor tastings for direct-to-consumer sales, traveling wine tastings, corporate events, private parties, and more. 
 
Our displays are designed to amplify your brand messaging and add professionalism and polish to your tastings to capture consumers looking for their next favorite bottle of wine or spirits. 
 
Why the introduction of this new line? “We recognized that wine and liquor tastings have traditionally been very informal. Putting the brand above the bottles reinforces the message that this particular brand is providing you the experience. It adds to the branding on the bottles, which is small relative to the graphic area provided by the stand.” says Jeffrey Rubin President of Testrite Visual. “We believe that businesses are missing out on a valuable branding opportunity and we have created this unique line of products to support their businesses and help them thrive. These tasting stations are built for tastings in a social media world.”
 
Testrite is here to help your brand elevate your testing experiences, both in-store and on the go. With premium and portable options, there’s a tasting stand for every taste. Both offer all-metal construction, are designed for graphics integration, and are built to last—with the added bonus of the ability to re-brand quickly. 
 

• Portable tasting stand: This display is high-quality, yet lightweight, making it perfect for on-site tastings. Ready to assemble in less than 2 minutes, users can attach rigid graphics to the top and bottom of Testrite’s portable tasting stand. 
• Premium tasting stand: This stand offers attractive oval uprights, a wet-erase display to write in tasting notes and other information. The premium tasting stand also offers a drop-in frame for easy graphic change outs, making promoting a new brand as simple as dropping in a new graphic. 

 
With either display, tasting can be branded, and the tasting hardware is lightweight and can be easily transported in a convenient carry bag that’s a mere 24 inches long. To learn more about these and other beverage tasting display products, visit our blog or shop Testrite today. Promoting different brands from one event to another is a breeze. Upgrade your liquor experiential marketing today with our Eye-Catching Wine and Liquor Tasting Displays! Need 25 or more units? We can customize! 

Wine Market is Growing

 Wine is a beverage that’s well-suited to almost any occasion: Poured as a before-meal aperitif, served alongside a meal, or shared among friends. It ranges in color from deep, intense, dry reds to gleaming white wines and cheerful, pink blushes of rosés. 
 
Red wine is undoubtedly the drink of choice for Americans—it’s the preferred drink of 42 percent of consumers in the U.S. And while 16 percent of Americans report that they don’t know anything about different types of wine, samplings and tastings are a great way to connect with customers, educate them about a variety of beverages, and—hopefully—make a sale!
 
Whether it’s a relaxing glass of red wine to unwind at the end of the day or a celebratory spirit to mark a festive occasion, consumers love to taste, sample, and enjoy before they take home a bottle of their new favorite beverage. Wine and liquor tastings are an extremely effective way to help wine and beverage enthusiasts add a new bottle to their shopping list.
 
The average American drinks 3.2 gallons of wine per year, and growth in the wine industry shows no signs of slowing down. In fact, by 2022, the wine industry’s CAGR is expected to grow by 3 percent. Everyone has their favorite bottle of wine, but there’s always room to try another, right?

 

Professional Wine Tasting Displays by Testrite

Most tastings are informal, brief, and fun, but that doesn’t mean that it’s not an opportunity to impress consumers and draw the eye with the right wine tasting hardware and display products. Testrite offers portable, professional wine and beverage tasting display products that are perfect for liquor and wine manufacturers, retail liquor stores, caterers, retreat and event venues, wineries, and private companies that have their own independent consultants and sales agents. 
 

Perfect for Experiential Marketing Events

Testrite’s wine tasting displays perfect for experiential marketing events, receptions, and other corporate and private gatherings. Especially during the COVID-19 pandemic, more and more folks are looking for small yet unforgettable and creative ways to celebrate in small groups and outdoor settings. If you are branching out and ordering wines directly from the comfort of your home, you’re not alone. In fact, in April and May of 2020, eCommerce sales of wine rose 340 percent year-over-year.
 
Now that it may be safer to gather in small groups and share a bottle of wine with friends, colleagues, or clients, wine or liquor tasting parties are a safe way to kick back and sample a variety of flavors. Testrite’s wine tasting stands make an ideal display for brands to host small and large events, bringing attention to your brand, and providing a large graphic for Social Media posts.

 

Additional Tasting Hardware to Match Your Style, Brand, and Experience

Experienced beverage manufacturers and representatives know that there’s so much more to a great tasting experience than just one display, which is why Testrite offers an entire array of hardware.
 
Lollipop Stands
In addition to its new line of liquor tasting hardware, Testrite also offers other products for the liquor industry including lollipop stands which allow you to create a unique highly branded graphic. These are a “bubbly” way to share branding or tasting information and take your messaging to the next level by thinking outside the box—literally. 
 
Harmony Air Banner Stands
These ultraportable banner stands fit inside an airline carry-on bag (optional), are extremely lightweight at 3-4 lbs, and assemble in a snap tool free! Ideal for providing larger brand images, these stands start at 24” W and go up to 36” W standard, and custom sizes can be ordered in qty 25+. Beautiful stretch fabric graphics make graphic changes easy and reflect on the premium nature of your brand.
 
Retractable Banner Stands
Testrite also offers retractable banner stands that can be easily transported and set up at wine tasting events for large-scale, full-size banners that truly set the scene for a memorable tasting. Perfect for photo ops, strong branding visuals, and stunning photos, these banner stands add gravitas to any tasting.  
 
Crowd Q Stands
When people just can’t get enough of your favorite liquor or wine, why ask them to wait in a line marked by generic stanchions or cords? Continue your brand experience past your tasting and draw consumers to come take a sip with crowd Q standsemblazoned with your branding. 
 
Logo Imprinting
Customize your tasting stands, banner stands, and more with our logo imprinting services to expand your brand experience and add professional credibility and flair to every aspect of your wine or liquor tasting experience.

 

Your Beverage Tasting Visual Experience Partner

Testrite is passionate about helping companies just like yours spread the word about your exceptional wines and liquors. With tasting stands, banner stands, and more, we have what you need to turn your next tasting into a fully-branded, noteworthy happening. To learn more about how we can help with your events and get even more ideas for your brand, contact our team today!
 

About Us 

Testrite Visual is a fourth-generation, 102-year-old family-owned and operated business and American manufacturer focused on providing hardware and solutions to integrate graphics into the retail environment. Testrite specializes in creating innovative visual display solutions to elevate visual merchandising.   For more information regarding our banner stands and options, contact us today!