As retailers and service providers across America reopen and welcome the return of customers, there’s never been a better time to revamp the visual merchandising landscape. Testrite’s Lollipop Stands offer the innovative hardware needed to refresh display signage and visual advertising to make it more eye-catching, appealing, and effective. 

 

Testrite literally “breaks the mold” with its new Lollipop Stands. Moving away from the squares and rectangles that have dominated the visual merchandising marketplace for decades, Testrite is helping to reimagine the design and layout possibilities for all types of retailers. 

 

Don’t be fooled by the casual cuteness of their name — Lollipop Stands are next-generation graphics hardware solutions that provide the fresh take, style, and clean design that modern visual merchandising design specialists seek. In a visually driven retail and service environment, offering an innovative and intuitive shopping experience for both in-store and online pick-up experiences is essential.

In terms of intuitive design and effectiveness, simple but bold solutions are often best. Here’s a closer look at some of the features and specs of Testrite’s Lollipop Stands and how they can support your messaging.

 

• Unique drop-in design

• Available in 13" and 15" diameter models

• Supports rigid graphics up to 6MM / 0.235" thick

• Use with circular or shape-cut rigid graphics

• Lightweight and portable

• Durable all-metal construction

• 7 lb steel round base 

• Ideal for double-sided graphics

• Live area lost to frame is ~9/32" thick on bottom only.

These unique graphics hardware stands are made in two standard diameter sizes: 13” and 15”. They work for graphics that are single- or double-sided and up to 6 mm thick. But as with everything at Testrite, custom is our specialty, so the design options are virtually unlimited. These hardware stands are true American originals! They were designed, engineered, and manufactured in Hackensack, NJ, by the Testrite Visual team. 

 

 

CNC machines use computerized controls to precisely shape materials used for display signs, advertisements, and many other purposes. For larger volumes, die-cutting involves using a template to efficiently produce uniform materials that take on all sorts of shapes and designs.  

 

While digital printing companies have used CNC machines and die-cutting capabilities to create innovative wall mounted, ceiling hung, and floor displays and advertisements, there hasn’t been a way to hold beautiful round graphics on the floor. 

 

Enter Testrite’s Lollipop Stands. These beautiful floor standing round graphic stands offer tremendous flexibility. 

 

Many retailers and services have been “boxed in” by the rectangle for too long for important messaging, alerts, and advertisements. By providing a means of physically supporting rounded, cone-shaped, or tear-drop designs, among other shapes, Lollipop Stands open up so many new possibilities for graphics hardware and unique displays. Want to show how hot your sale is? What about a flame shaped graphic. There is no end to the shapes you can use with the Lollipop stands, and therefore tremendous opportunity to grab and hold your customer’s attention.

 

 

Below are just a few examples of the ways that restaurants, retailers, hospitality services, and others have been taking advantage of refreshing their merchandising and visual appeal with Lollipop Stands.
 

Testrite stands can work to help a local country club to “reshape” the 19th hole experience and invite visitors and members to the famous 19th hole for their post-golf snacks and beverages. Try upgrading the signage at your country club or golf course with hardware that matches custom graphics that truly represent your business and deliver a visual edge.

Wine stores looking to generate repeat visitors may consider standing out with promotional signage, for example gathering attention for a weekly wine club. These stands allow you to bring your own twist - no two stands, no two displays will be the same when dressed with your graphics.

 

During the COVID19 pandemic, Buy Online, Pick Up In-Store (also known as BOPIS) has grown tremendously. From grocery stores to big box stores, well-designed signage guides your customers’ pick-up experience and provides clear but engaging instructional visuals, whether curbside or in-store, creating an experience that enhances buyer loyalty.

Testrite’s stands ready to customize the Lollipop stands to your needs. Help your customers visualize the sweet treat that was in store for them. Custom, unique hardware provides a great way to inspire the senses and bring customers in for a delicious summer snack!  

Looking to launch your BIG summer sale? Upgrade your marketing message with more visual appeal, and Testrite’s Lollipop Stands are an excellent fit for the custom flame graphics. Our shape cut graphic stand can’t be beat.

 

Round freestanding displays have the potential to grab attention. Testrite has a wide variety of round hardware, including for tension fabric graphics and Charisma SEG graphics. If you need round graphic hardware, turn to the trusted source, Testrite Visual!

 

Testrite Visual is a fourth-generation, 102-year-old family-owned and operated business and American manufacturer focused on providing hardware and solutions to integrate graphics into the retail environment. Testrite specializes in creating innovative visual display solutions to elevate visual merchandising.  

 

To learn more about Testrite’s Lollipop Stands and other innovative products to suit your needs, contact Testrite today. 

 

 

posted at: 2021-05-26 09:48:00, last updated: 2023-04-26 11:36:37