Testrite Visual Merchandising Displays Combat Global and US Supply Chain Constraints

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Testrite Visual Merchandising Displays Combat Global and US Supply Chain Constraints 

For over 100 years, Testrite Visual has been manufacturing in the USA. Testrite is the premier source for visual merchandising hardware and graphics for design, retail and manufacturing partners, but in 2020 Testrite also saw a sharp increase in custom requests and orders for merchandising displays.  

True US Manufacturer - One of the few

By 2020, we’d all grown accustomed to hearing about plant closures and manufacturing businesses shutting down. Testrite has seen it, as suppliers decide either due to lack of demand or a disinterested next generation in family business, many US Manufacturers have shut down.

Testrite has remained a focused US Manufacturer. While others chose to import, Testrite has differentiated itself by continuing to invest in adding manufacturing capabilities to service it’s core customers. That’s included laser cutting, automatic screw machining, swedging, custom powder coating, electrical welding, and much more.

In 2020, Companies that knew Testrite as their signage manufacturer increasingly began approaching Testrite to manufacture merchandising displays. While not every project is a good fit, Testrite in 2020 completed numerous merchandising display projects which were incredibly  well received.

What differentiates a Testrite Merchandising Display?

Graphic branding is at the core of everything we do at Testrite. Testrite’s merchandising displays are built to accept graphics, with branding at their core. 

In terms of materials, while wire fixtures are cheap, they also look cheap. Testrite displays are build from steel sheet and steel tubing. While this adds to the cost, the displays look and feel substantial and customers have confidence these displays will last. Because of how they’re built, Testrite’s displays can handle significant loads. One recent project was designed to hold 65 lbs per shelf on a cantilevered display. The end user was thrilled with the outcome.

The Role of Visual Merchandising Displays

The right merchandising displays will promote your brand, fit with store aesthetics, and most importantly, attract the right customers. Testrite’s graphic centric design approach allows brands to create focused messaging.

Insurgent brands looking for their first retail placements may not be able to finance a nationwide rollout with thousands of locations. With our US Manufacturing, Testrite can start small with as few as 50-100 custom merchandising displays at a time (minimum quantities can vary based on the exact design). This helps enable young brands to grow without needing to bring in container loads full of unproven displays from overseas, only to find out they’re junk. Testrite can help your brand’s product look better than ever, speak to your customer clients, offer a convenient shopping experience while working with the existing layout of the space.  The best way to do all of this is with the right merchandising displays and hardware.   

The quality of your visual merchandising displays and hardware is a representation of the quality of the brand, and the right display will last instead of needing frequent replacement.  

Whether you need a display to hold a window, water bottles, coffee, or other FMCG items, Testrite is happy to work with brands to define whether and how Testrite can develop a unique US Made Merchandising display for your brand.

US Made Visual Merchandising Displays

Despite, and perhaps as a result of the pandemic, entrepreneurs and innovators continue to emerge. They, along with existing businesses are developing new products, processes, and capabilities especially for popular industry categories like touch free checkout, consumer goods and construction and remodel.  

Testrite was proud to manufacture and be a part of multiple successful rollouts in 2020 including: 

• Visual merchandising hardware to display windows and architectural products 
• Self Checkout Kiosk for a cafe https://www.testrite.com/about/blog/5/183/self-checkout-kiosk-case-study/  
• LIghtweight gift box holders 
• Display hardware for home good like glasses

 What was unique is it was all US made, a rarity in today’s market, but a critical advantage during a global pandemic. 

The Global Supply Chain 

Setting up the global supply chains in hotspots like China took nearly 20 years, and the process is risky and expensive requiring investment in AI technology, 24 hour monitoring and expanded logistic management.  Global sourcing for visual merchandising hardware and displays may reduce overall cost,but it also means longer lead times, prototype development delays, and in the case of a global pandemic lockdown of goods, which is where the real issues arose during 2020.  

As a result of the disruptions to the global supply chain because of COVID19 Testrite has stepped up to offer expanded hardware solutions and services. Testrite is your US based manufacturer for all your visual merchandising hardware, displays and graphics.  Smart, reliable, made “rite” for 100 years.  Fill out a custom request form today to talk about your display needs or shop online at our website offering a convenient and comprehensive shopping experience.     

Working with Testrite 

Working with Testrite Visual on your visual merchandising display is easy.  We are US based and you can call or email us, or fill out our convenient custom request form online.   We can prepare prototypes in days, not weeks, and we have low minimums which makes it easier and more affordable to roll out new products especially in early development when additional modifications may be needed.  Our 140,000+ square foot state of the art manufacturing facility is located in Hackensack, New Jersey and everything is US made which means quicker lead times.  We are 99% vertical integrated which means we own our supply chain, no middle man, which reduces cost and lead time too.  We also help coordinate logistics to any location nationwide.  We can work on projects large or small to support individual set ups or nationwide rolls out.  Our team is here and ready to help!