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Prepare for the Holiday Shopping Rush with Testrite

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Prepare for the Holiday Shopping Rush with Testrite

 
It’s an entirely new holiday shopping world with the COVID-19 pandemic. Some will venture into stores they trust are following safety protocols, others will shop online and want curbside pickup, and others will shop entirely online.
But, with 39% of shoppers cutting their budgets, how do you stand out from other retailers and make the most of your holiday business? 
 Testrite is here to help with hardware solutions to make your merchandise appealing, keep shoppers safe, and facilitate pickup.
Buy Online Pickup In Store (BOPIS) was the trend to watch. In 2020, in a COVID19 world the new trend is Buy Online Pickup At Store (BOPAS), as customers are now opting to have product brought out to them curbside and never even enter into the store.
 

Solutions That Make Your Merchandise Catch and Keep the Eye 
Whether they’re shopping in-store or online, consumers like an attractive display. Buyers love to see what your store looks like, even if they aren’t coming in person. Testrite offers some dramatic solutions to entice buyers, including:

 

·         Slim Profile Light Boxes - Catch eyes even for customers driving with these illuminated graphic displays in your windows
·         EasyOpen Snap Frames to highlight sales or to move merchandise
·         Metal Shelf Talkers for easy product and price messaging
·         A range of pedestal frames that can be used for sales or COVID protocol messaging
·         And the world’s most portable banner stand, to highlight your brand in retail situations
 
Then there’s Charisma SEG. This line of light boxes, fabric frames and elevated stands are designed to make your store the center of attention with:
 
·         Charisma SEG/LED Slim Profile Light Boxes
·         Charisma Single Sided Light Boxes
·         Charisma Double Sided Light Boxes
·         Charisma SEG/LED LightWire
·         SEG Inside Out Light Boxes Charisma SEG 3D
·         SEG/LED Light Box Stands
 
Where FAST retail rollouts are required, no one beats Testrite. We’re ready to help you get your store ready to bring in the holiday shoppers. We have a complete range of merchandising, retail, and point-of-purchase products, and we produce FAST!
 
… Recently, Testrite worked with a major national chain to create a selfie wall for their Black Friday Selfie holiday promotion. We found out about the project only nine days before the client needed the materials.
 
We value-engineered a custom version of one of our standard items that could ship in the time available. We actually delivered the full rollout a day early, thanks to our in-house production and direct shipping from our Hackensack, NJ Factory.
 
Because our products are made in the USA, we can ship in days, not weeks or months, and the communication is easy with our team of expert professionals.

Solutions to Make Your Customers Feel Safe Shopping In-Store
Not only do shoppers expect your store to be cleaned per COVID protocols, but they also want to see hand sanitizer prominently displayed, convenient, and easy to use.

 
This is why you’ll need a number of hand sanitizer stations in your store. By the entrance, dressing rooms, checkout counters, and by specialty merchandise counters where customers may be touching product.
 Testrite conveniently offers a number of hand sanitizer station alternatives. Please note that sanitizer is not included.:

·         Foot-operated hand sanitizer stand:
o    100% hands free foot activation
o    Ability to hold a wide variety of pump action bottles up to and including 1 gallon sanitizer jugs with center mounted pumps
o    Adjustable height bottle holder
o    100% mechanical, so no batteries are needed
o    Braided steel cable and brass lock for securing bottle (if desired)
 

·         Automatic hand sanitizer floor stand:
o    Steel base
o    Back plate for attaching automatic dispenser 
o    Fixed 48-inch height
o    Optional sign holder (order separately)
 
·         Countertop automatic hand sanitizer dispenser stand:
o    One piece steel construction
o    Includes slots and mounting holes 
o    Beautifully curved sides
o    Non-skid pads on bottom for stability
 
·         Standing hand sanitizer manual pump dispenser stand:
o    Two upright options: Fixed 36-inch or Telescopic from 28 inches to 50 inches
o    Works with hand sanitizer bottles up to 4 inches wide x 3.5 inches deep 
o    Knob in tray - Tightens bottle in place, reduces movement.
 
·         Wall mount brackets for manual pump dispenser:
o    4-inch-wide bracket supports hand pump bottles up to 4-⅞ inches deep with 1-3/16 inch diameter necks before cap is applied
o    Includes a black rubber washer for 15/16 inch diameter necks before cap is applied
o    Steel L-bracket with 4 mounting holes. Wall mount hardware included. 
 
·         Manual gallon hand and sanitizer manual pump dispenser stand:
o    16 inch steel base
o    36 inch fixed upright pole
o    A top steel plate holds gallon jug of sanitizer 
o    24 inch velcro straps are riveted to the back plate
o    Crimped steel cable and lock for locking jug
 

Custom Designs In Hours
Not only can we customize our standard models – our engineering team will work with you to design a stand for your unique needs. Just tell us about your project and we’ll get back to you right away.

 

Solutions That Take the Hassle Out of In-Store or Curb Pickup

 According to Google research, 47% of those who planned to shop for the holidays said they’ll use options to shop online and pick up either in-store or curbside. 
 Google further found that:
 
·         In 2019, holiday shoppers reported that they made 58% of purchases online.
 
·         In 2020, almost 75% of shoppers said they’ll shop online more for the holidays than they did in previous seasons, and a similar number said they would browse for gift ideas online rather than in a store.
 
So how do you prepare so that the in-store or curbside pickup is quick, easy and adds minimum frustration for your shoppers?

Outdoor Signage for Curbside Pickup
You’ll need some signs. Signs to direct people where to park, signs to mark the spot(s) and signs with instructions.

 Testrite’s new sidewalk folding A-frames make it simple. 
 
·         Offered in two standard sizes 22 inches x 28 inches and 24 inches x 36 inches
·         Weighted steel crossbars provided increased rigidity
·         Steel weights in each leg help increase stability
·         Angled rubber feet reduce tipping
·         Shorter legs to lower center of gravity
·         Easy slide in-and-out graphics
·         Fold for fast storage
·         Double sided
·         Offered in 2 colors (Black or Silver)
·         Weighs only 7-½ lbs
·         US Made quality that’s built to last!
 

Interior Signage for In-Store Pickup
When customers buy online for in store pickup, they expect to save time and avoid most of the traditional brick and mortar headaches. When a customer enters your store, they should immediately know where to go for online pickup. Directional signage for online pickup (BOPIS)
should be prominently displayed at every entrance. Just as importantly, the Online Pickup Area should be boldly signed so that customers don’t walk by it and grow frustrated with the experience.

 We have a full range of signage for BOPIS, including directional wayfinding stands, hanging graphic solutions, and large fabric graphic displays that alert customers “You’ve found it, this is your pickup destination!”

Start Your Holiday Set-Up Early

 The National Retail Federation has put a call out to shoppers: Start your shopping early, urging consumers to start now. Large retailers have, and will continue to have large sale days in October.
 This is because traditional holiday shopping expectations have been thrown out the window due to COVID-19, so the NRF is taking a safety stance by urging shoppers to start early and avoid the usual November crowds around Black Friday.
 

Testrite Can Turn Around Custom Solutions Faster Than Anyone

 Testrite is right here in the U.S., and we make everything here and ship from our warehouse in Hackensack, NJ. 
 
This means there’s no waiting for product to come from overseas. Testrite is your visual display solution source.
 
Design, prototype, and shop all with one company, with quick turnaround, quick shipping, and great, U.S. based customer service. See all the benefits and submit your custom order today – holiday sales time is here!